Well that is easier said than done, right?
What us marketers first have to remember is that we should NOT try to convince a prospect that he or she must have what we are offering but rather we must find a prospect that has a NEED, WANT or DESIRE to have what we are offering.
That's right Carol, but how to we add reps?
By fishing.
One of my mentors, Gino Niccoli, says that prospecting is like fishing. When he said this, I said - yeah, that is it! I am just casting the line waiting for a bite. If I get a bite I reel in the line and see if the fish is a keeper. Same with the prospect - I cast the line (i.e. ask a few qualifying questions) then see if he or she bites, if not I keep casting. I don't jump in the water and chase the fish and tell him why the worm I have is the best. No, I keep fishing until the fish that likes my worm bites.
By sorting through prospects and finding those that want what I have, we will add reps to our down lines. We will add reps that simply like the products and add reps that like the products and want to build a business. The creme will rise to the top.
So - How do you add reps to your down line - go fishing.

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